The Buzz About Sun Shorts: Filipino Indie Films Tackle Importance of Preparing for the Future

Piolo Pascual, Filipino actor, endorses Sun Life's "Sun Shorts".
Image courtesy of www.sunlife.com.ph

Indie films are quite the "in" thing nowadays. Every year, Cinemalaya organizes a film festival dedicated to showcasing the works of art of independent film producers. The film festival produced some of the best films in the local cinema, and also some of the best actors and actresses of this generation (talk about Coco Martin. Yammmi!). 


This year, one of the biggest insurance and financial institution of this country, tries it's hand in producing short, independent films with themes about love, hope and the importance of preparing for the future. Sun Life Financials will launch "Sun Shorts" - a collection of five short films directed by selected top directors of the country. Each film will mirror the director's interpretation of how life could be brighter under the Sun. 



To my knowledge, Sun Life is the first insurance company to launch such a project. As the No. 1 insurance company in 2011, Sun Life has always pioneered the roll-out of innovative and responsive insurance and investment products that caters to the financial needs of every Filipino. Sun Shorts is another innovation that would help the company reach out to a wider audience, and as a tool in achieving their advocacy of educating every Filipino to be financially-literate and financially-independent. From what I heard, Sun Life will be using the internet platform through their website (www.sunlife.com.ph), YouTube and Facebook to deliver the short films to the general public. I think, this is a great move since internet and social media are the fastest way to deliver information nowadays. 


The Sun Short films will be shown beginning on July 25, 2012 at www.experiencethesun.com.ph. Below are short descriptions of each film which I lifted from their website. You may also watch the trailers of the short films from there.

Experience the Sun through "Sun Shorts"


"1945" directed by Jun Reyes. The film tackles the theme about love that transcends the test of time and shines brightly amidst the darkness of war. Brought to us by the director of the movies "The Last Journey of Ninoy" and "Crying Ladies". Main casts are Angel Aquino and Richard Quan. Showing date is July 25, 2012.


"A  Life in A Day" directed by Jolly Feliciano.  A young boy starts a journey of his lifetime. In a world with no guarantees, how can he protect the dreams that mark the milestones of his life?. Casts include Andre Angelo Diaz and Veyda Inoval. Showing date is August 8, 2012.


"Oh My Goth!"directed by Chris Martinez. The director of box-office hit Kimmy Dora takes on the humorous side of the generational divide as an old woman's faith and penchant for superstition clashes with a young man's cool confidence. The film stars Ketchup Eusebio and Lilia Cuntapay. Release Date is on August 22, 2012.


"The Debt" directed by Nicolo Reyes. The story follows the travails of a young man whose penchant for "quick fixes" led him into tight-hole situation and finds enlightenment and redemption from a surprising character. Janus del Prado and Joel "Fabo" Fabonan are the main casts. Release date is on September 5, 2012.


"Sun Dance" directed by Jerrold Tarog.  With elegance and grace, three friends sway through life's ups and downs to demonstrate a bond that shines through in any weather. The film stars Ina Feleo, Ea Torrado and Tara Cabaero. Release date is on September 19, 2012.